AB Renewables
Outcomes
237
Qualified Leads
53%
Conversion To Quote
31.43
Average Cost Per Lead
Project Name:
AB Renewable’s Best Winter Yet
Client:
AB Renewable
Our Role:
Commercial & Domestic Lead Generation & Paid Ads
Case Study Overview
Reaching Full Capacity
237 Qualified Leads Generated.
20 Installations a Month Lined Up
Sound anything like your business goals? Explore how we did it below…
AB Renewable Energy
Well known for their expertise in Solar PV installations, AB Renewables aimed to move away from the industry’s normal practice of buying wholesale, low-quality leads – Enter DIGI PUBLICIS to fuel this new direction.
Solution blueprint
With colder months looming, DIGI PUBLICIS Ad specialists were determined to deliver AB Renewables their best winter yet. The strategy hinged on leveraging Meta’s potent first-party retargeting capabilities, designed to nurture a broad audience of renewable energy enthusiasts.
Through this comprehensive approach our team were able to create an end-to-end funnel, guiding potential customers through a series of touchpoints, from initial interest to the final conversion as high-intent leads.
This approach ensured that every lead was not only interested in renewables but was specifically keen on AB Renewables’ Solar PV and Battery Storage solutions.
Realising success
Over the course of just 90 days we saw results that brought AB Renewables “more deposits in one weekend than we took through all of December last year”. Highlighting the effectiveness of DIGI PUBLICIS bespoke lead generation strategy we saw:
The journey continues...
Moving forward as AB Renewables’ sole marketing partner, DIGI PUBLICIS now ensure the delivery of their target 20 installations per month.
With our partnership deepening, we look to embark on new ventures together, capturing commercial opportunities alongside our successful domestic campaigns on Meta while assisting in developing a stronger local brand, well known and trusted within the community.