JEM Energy
Outcomes
17
Qualified Leads
80%
Conversion To Appointment
27.34
Average Cost Per Leaed
Project Name:
High-quality Leads For JEM Energy
Client:
JEM Energy
Our Role:
Lead Generation & Website Management
Case Study Overview
Leads That Convert
It’s the age old question – Quality VS Quantity
See how we generated JEM Energy £180,000 in Solar leads that convert in just one month.
JEM Energy were keen to move away from the renewables industry norm, purchasing low-converting leads at volume through wholesalers – Hoping to channel exclusive, inbound leads, DIGI PUCLICIS was brought in to help.
Solution blueprint
Backed by experience with numerous renewable energy clients, DIGI PUBLICIS’S Ad specialists carefully devised a new strategy for JEM.
This blueprint capitalised on JEM’s stellar track record and renowned expertise in delivering renewable energy solutions.
Our dedicated team crafted a unique marketing funnel, anchored with three core objectives: increasing brand visibility, fueling deeper brand engagement, and ensuring a steady stream of high-intent leads.
Realising success
In just 31 days, on a modest £15 daily spend, the campaign not only produced tangible results but added a staggering £180,000 in potential business to JEM’s pipeline, signifying an undeniable return on investment.
The journey continues...
The renewable sector is vast, with 97% of consumers still mulling over their choices.
Our strategy, moving forward, aims to use both organic and paid content to further inform and guide JEM’s expanding audience.
Every engagement nudges these potential customers towards becoming high-intent leads, ripe for JEM’s team to close the deal.